Breakthrough Calls on Men to #BeThatGuy

The “Be That Guy” (#bethatguy) is a new initiative by global human rights organization Breakthrough. That Guy knows that even street harassment or nasty comments create and sustain a culture of inequality that enables everything from rudeness to violence. That Guy — even by saying, “Dude, knock it off” — is breaking the rules of that culture and helping create a new one in which all people are treated respectfully and able to be their best selves.

Watch the #BeThatGuy PSA here