Making a Difference: Strategic Communications to End Violence against Women

The purpose of this toolkit is to share the learnings of the workshop series with women’s organizations working to end violence against women around the world. Recognizing that advocacy cannot be effective without a solid communications strategy, and acknowledging the power of communications in showcasing and magnifying the effects of innovative work, this kit is intended to support advocates for ending violence against women. It can be used to train others in their organizations and networks, to plan more strategic and intentional advocacy campaigns, and to harness the power of communications to raise awareness, lobby stakeholders or push for the adoption of new laws. The toolkit offers practical advice, stories and lessons learned by women and men all over the world working to end violence against women, as well as overviews of communications processes.

Authors: Jenny Drezin and Megan Lloyd-Laney

Institutional Sponsor: UNIFEM

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