VicHealth Review of Communications Components of Social Marketing/Public Education Campaigns Focusing on Violence Against Women

This document is a report on a review of the communication components of Australian and overseas public education / social marketing campaigns aimed at reducing violence against women1. It focuses on campaigns conducted since 1995 that included a primary objective of influencing ‘community attitudes’ towards violence against women. The purpose of this review was to inform and stimulate thinking on the range of possible types of campaigns and good practice guidelines for communication components of social marketing/public education campaigns in this field.

Authors: Robert J Donovan and Rodney Vlais

Institutional Sponsors: VicHealth and RJD Consulting

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